References
Agarwal, J., Malhotra, N. K., & Bolton, R. N. (2010). A cross-national and cross-cultural approach to global market segmentation: An
application using consumers' perceived service quality. Journal of International Marketing, 18(3), 18-40. doi:10.1509/jimk.18.3.18
Doole, I., & Lowe, R. (2008). An Introduction to International Marketing. International marketing strategy: analysis, development and
implementation. (5th ed., ). London: Cengage Learning.
Heiba, F. I. (2011). Future global marketing negotiations: A strategic scenario. International Journal of Business and Social Science, 2(4), n/a.
Retrieved fromhttp://search.proquest.com.proxymu.wrlc.org/docview/904523887?accountid=27975
Holt, D. B., Quelch, J. A., & Taylor, E. L. (2004). How global brands compete. Harvard Business Review, 82, 68-75. Retrieved from
http://search.proquest.com/docview/227814063?accountid=27975
Philip Kotler. (n.d.). Philip Kotler. Retrieved July 10, 2014, from http://www.pkotler.org/kotlers-quotes/
Verbeke, A. (2009). Ikea Case. International business strategy: rethinking the foundations of global corporate success. Cambridge, UK:
Cambridge University Press.
Werner, M., Sepehri, M., & Murphy, R. (2011). An examination of the extent of influence of the post 2007 global economy on the
determination of global marketing strategy. The Business Review, Cambridge, 18(2), 91-98. Retrieved
from http://search.proquest.com.proxymu.wrlc.org/docview/925638776?accountid=27975
application using consumers' perceived service quality. Journal of International Marketing, 18(3), 18-40. doi:10.1509/jimk.18.3.18
Doole, I., & Lowe, R. (2008). An Introduction to International Marketing. International marketing strategy: analysis, development and
implementation. (5th ed., ). London: Cengage Learning.
Heiba, F. I. (2011). Future global marketing negotiations: A strategic scenario. International Journal of Business and Social Science, 2(4), n/a.
Retrieved fromhttp://search.proquest.com.proxymu.wrlc.org/docview/904523887?accountid=27975
Holt, D. B., Quelch, J. A., & Taylor, E. L. (2004). How global brands compete. Harvard Business Review, 82, 68-75. Retrieved from
http://search.proquest.com/docview/227814063?accountid=27975
Philip Kotler. (n.d.). Philip Kotler. Retrieved July 10, 2014, from http://www.pkotler.org/kotlers-quotes/
Verbeke, A. (2009). Ikea Case. International business strategy: rethinking the foundations of global corporate success. Cambridge, UK:
Cambridge University Press.
Werner, M., Sepehri, M., & Murphy, R. (2011). An examination of the extent of influence of the post 2007 global economy on the
determination of global marketing strategy. The Business Review, Cambridge, 18(2), 91-98. Retrieved
from http://search.proquest.com.proxymu.wrlc.org/docview/925638776?accountid=27975