Welcome!
The purpose of this website is to present the key components of Global Marketing and their importance in today’s business world.
The purpose of this website is to present the key components of Global Marketing and their importance in today’s business world.
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The global economy has changed dramatically in the past several years. The rapid changes in technology, politics, values of global culture (free market economy, democracy and freedom of choice, individual rights, acceptance and tolerance of diversity, openness to change, etc.), together with the emergence and dominance of multinational corporations, all have made it clear that for a corporation, to lead, it has to expand into other markets (Heiba, 2011). And in order to compete in the global market, organizations need to have well established and efficient global marketing strategies.
Here you will find information of what global marketing is and how it differs from domestic marketing, including marketing strategies, adaptation of the marketing mix for foreign markets, and important environmental aspects that need to be analysed in order for managers to make the right decisions.
Here you will find information of what global marketing is and how it differs from domestic marketing, including marketing strategies, adaptation of the marketing mix for foreign markets, and important environmental aspects that need to be analysed in order for managers to make the right decisions.
Bruna Rasuck
Marymount University
MBA 585: Global Business Experience
Professor Guillermo Rivero
Marymount University
MBA 585: Global Business Experience
Professor Guillermo Rivero